- In the new Google Maps for India, the Explore tab has been expanded and has gained 7 new shortcuts.
- Explore Nearby is another key new feature, and it will let Google Maps users figure out their neighbourhood.
- For You is completely new feature in Maps and this will let users find nearby restaurants as well get 25 per cent discount there for limited period.
Google Maps users, take note: there are new feature in your app. Google on Thursday said that it was adding three new features into the Google Maps for Indian users. While two of these features are revamp of something already available in the app, one is a key new feature that may prove popular.
Announcing the new features, Krish Vitaldevara, Director, Google Maps said, We’ve heard that Indian Maps users prefer a more assistive and visual browsing experience that is easy to access. To reflect this, we have a redesigned, India-focused Explore tab, the For You feature, and dining Offers. This will help Google Maps users discover a new side to their city, whether looking for things to do around town, getting offers on dining out, or getting recommendations that are personalized to their unique tastes.
What does it mean? Let’s take them one by one.
The new Explore tab in the Google Maps now has seven shortcuts, because apparently Indians often use the Google Maps to look for something very specific. These seven shortcuts are: Restaurants, Petrol Pumps, ATMs, Offers, Shopping, Hotels, and Chemists. Google says that using machine learning, Google Maps will automatically identify top suggestions for these categories in a locality and then show them to users.
Then there is the Explore Nearby feature that, says Google has been, enhanced to offer a more comprehensive experience. The company says on its official blog, “Users can now explore popular neighbourhoods in their city by simply tapping the arrow beside Explore Nearby and making a selection. Apart from exploring their own city, users can also look up other Indian cities by searching the city name.”
The most significant of the new features, however, is For You tab. This tab in the Google Maps will show users restaurants, places of interest, nearby attractions etc on the basis of their taste and preferences. To personalise the recommendations Google says it will use machine learning and AI to understand users better.
To attract users to the new For You feature, Google on Thursday also announced that this feature would offer 25 per cent discount of select restaurants in 11 Indian cities. Google said that for the restaurant offers it has partnered with this feature it is partnering with EazyDiner.
“Google Maps is launching an Offers section where users can find deals and claim them at restaurants across the top 11 Indian cities: Delhi, Mumbai, Bengaluru, Pune, Chennai, Kolkata, Goa, Ahmedabad, Jaipur, Chandigarh and Hyderabad…. On the occasion of this launch, starting from today, Google Maps users will get exclusive access to EazyDiner Prime offers for 15 days, across 1,500+ restaurants, with a guaranteed discount of at least 25 per cent on all of them,” noted the company.